Personal Blog

Cracking the Code of Retention: How to ‘Magic Moment’ Success in Digital Products

You’ve just downloaded a new app. You explore a bit, poke around the features, and suddenly—bam!—you hit that “aha!” moment where everything clicks. That’s when you realize, “This is it. This is what I’ve been looking for!” You’ve just experienced the Magic Moment. In the world of digital products, this […]

Read More
blank

Behaviour vs. Behavior: Navigating Dialects and Defining My Doctoral Journey

Starting my PhD journey in Behaviour Science has been exciting, but at times, it’s also been daunting. One question has consistently nagged at me—will using different English dialects, like “Behaviour” versus “Behavior,” affect my research data? I’m particularly concerned about this during the literature review phase. The last thing I […]

Read More
blank

Book Bait: How I Hooked Myself into Reading

So, there I was, a professor with a library practically next door, drowning in a sea of digital distraction. Digital Dilemma: The battle between a paperback and a digital screen is fierce. Distractions lurked everywhere – emails, notifications, and the constant temptation to “just check one more thing.” (I am […]

Read More