Disclaimer: This blog post is a work of fiction. Any resemblance to real persons, living or dead, is purely coincidental. “Why do you think you would be a good fit at ___________? You know that question everyone gets in job applications: Yeah, that one. Or in my case, “Why the […]
Read MoreNotes for Marketing and Management Learners
Cracking the Code of Retention: How to ‘Magic Moment’ Success in Digital Products
You’ve just downloaded a new app. You explore a bit, poke around the features, and suddenly—bam!—you hit that “aha!” moment where everything clicks. That’s when you realize, “This is it. This is what I’ve been looking for!” You’ve just experienced the Magic Moment. In the world of digital products, this […]
Read MoreBehaviour vs. Behavior: Navigating Dialects and Defining My Doctoral Journey
Starting my PhD journey in Behaviour Science has been exciting, but at times, it’s also been daunting. One question has consistently nagged at me—will using different English dialects, like “Behaviour” versus “Behavior,” affect my research data? I’m particularly concerned about this during the literature review phase. The last thing I […]
Read MoreLeveraging Handwriting for Enhanced Online Learning
Handwriting provokes higher brain activity than typewriting. https://doi.org/10.3389/fpsyg.2023.1219945 Objective: Leverage the cognitive benefits of handwriting as a commitment device to enhance engagement and retention in the Design Thinking course. Action Plan for Engaging Learners in an Online Course on Design Thinking Objective: Leverage the cognitive benefits of handwriting as a […]
Read More‘I notice.. I wonder’- My Cold engagement swissknifes
Design Thinking is often hailed as a magical process that spits out innovative solutions. But the real magic lies in the very beginning: asking the right question. Socrates, the ancient Greek philosopher, famously used a method of inquiry known as the Socratic method. This involved asking a series of probing […]
Read MoreGoodbye to Numbers and Hello to a Visual Nudge
Weighing In On A New Scale: Could this be ‘The End’ to the Number Obsession? I remember one evening when I indulged in a lavish dinner at Urban Tadka, savoring the rich flavors of North Indian cuisine. The aroma of butter naan fresh from the tandoor, the creamy, spicy paneer […]
Read MoreMake Your First Move Count: Crafting Abstracts that Win Over Reviewers
Did you know that the language you use in your paper’s abstract can significantly impact its citation count? Don’t believe me- See the Published Proof here. Let’s break this down with a simple example. (Obvio expect an example of MOOC. You know my priority) Imagine there are two scientific papers: […]
Read MoreBehaviour Science Elixir (and Why You Should Care!)
BeSci is THE Answer to “Why People Do What They Do“ Have you ever signed up for a course on Coursera or EdX, duolingo brimming with enthusiasm, only to find yourself losing steam halfway through? You’re not alone! Completing online courses (MOOCs) can be a challenge. But what if I […]
Read MoreWhen Shit hits the fan- I buyed AC :)
The past month has been a real doozy. Let’s just say I’m feeling more bruised than a banana that got picked last in gym class. Things haven’t been sunshine and rainbows with Dad’s health. Apparently, a stable environment is key, which is why I, the ultimate penny pincher (it’s true!), […]
Read MoreUser-Generated Content with IMPRZD: A Product Review
Imagine a platform that seamlessly converts user experiences into powerful social proof, attracting new customers and building your brand like never before. That’s IMPRZD in a nutshell. I recently stumbled upon IMPRZD through SWAYAM, an online learning platform where I completed a 8 week course on ‘Designing Learner Centric MOOCs’. […]
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