Notes for Marketing and Management Learners

Cracking the Code of Retention: How to ‘Magic Moment’ Success in Digital Products

You’ve just downloaded a new app. You explore a bit, poke around the features, and suddenly—bam!—you hit that “aha!” moment where everything clicks. That’s when you realize, “This is it. This is what I’ve been looking for!” You’ve just experienced the Magic Moment. In the world of digital products, this […]

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Behaviour vs. Behavior: Navigating Dialects and Defining My Doctoral Journey

Starting my PhD journey in Behaviour Science has been exciting, but at times, it’s also been daunting. One question has consistently nagged at me—will using different English dialects, like “Behaviour” versus “Behavior,” affect my research data? I’m particularly concerned about this during the literature review phase. The last thing I […]

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Leveraging Handwriting for Enhanced Online Learning

Handwriting provokes higher brain activity than typewriting. https://doi.org/10.3389/fpsyg.2023.1219945 Objective: Leverage the cognitive benefits of handwriting as a commitment device to enhance engagement and retention in the Design Thinking course. Action Plan for Engaging Learners in an Online Course on Design Thinking Objective: Leverage the cognitive benefits of handwriting as a […]

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