Notes for Marketing and Management Learners

Nudge or Not to Nudge: The Thin Line Between Choice and Decision

Choices, Decisions, and the Puppetry of Behavioral Science. In the context of Nudge theory and behavioral science, the terms “decision” and “choice” are often used interchangeably, but they can have subtle distinctions depending on the perspective. To debunk the difference between the two- I will be presenting Generic and Specific […]

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Follower metrics Vs Organic content metrics: LinkedIn Analytics Showdown  

Numbers versus Impact. Which metrics matter for a growing business?   Picture this: A bustling B School campus where budding talents are nurtured, and brilliant minds gather to script their success stories. Now, transpose this vibrant tapestry onto the digital realm of LinkedIn, where these institutions contest for attention to ultimate […]

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