Imagine a platform that seamlessly converts user experiences into powerful social proof, attracting new customers and building your brand like never before. That’s IMPRZD in a nutshell. I recently stumbled upon IMPRZD through SWAYAM, an online learning platform where I completed a 8 week course on ‘Designing Learner Centric MOOCs’. […]
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The Sticky Situation: 📌 Myth about Design Thinking: it’s not just sticky notes chaos!! We’ve all seen those YouTube clips featuring the same workshop materials – a rainbow of sticky notes scattered across walls. It’s time to break free from this sticky note overload and discover the true essence of […]
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Choices, Decisions, and the Puppetry of Behavioral Science. In the context of Nudge theory and behavioral science, the terms “decision” and “choice” are often used interchangeably, but they can have subtle distinctions depending on the perspective. To debunk the difference between the two- I will be presenting Generic and Specific […]
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–A study of online learners’ insights towards digital courses and their engagement and UX. Hi there! Thanks for taking the time to chat with us. We’re really interested in making your online learning experience even better, and your insights are invaluable. Icebreaker: Transition to Engagement: Now, let’s talk about engagement. […]
Read More In the dynamic world of business, the ability to adapt and reinvent is paramount for a brand’s survival. Companies often face the challenge of rejuvenating failed brands or revitalizing those that have lost their appeal. This article explores the strategies employed by both Indian and American companies to breathe new […]
Read More Hey Fashionistas! Ever wondered why fashion feels like a treasure hunt and not just a quick search? While browsing through these crazy offers on amazon and flipcart- I had an AHAA moment. The secret behind the enchanting world of fashion during this festive season you ask? Fashion isn’t just a […]
Read More In this corner, we have Social Media, the flashy contender with millions of followers and likes! And in the opposing corner, we have Email Marketing, the seasoned veteran with a track record dating back to 1971! If you had to choose between these two heavyweights for marketing yourself and your […]
Read More Numbers versus Impact. Which metrics matter for a growing business? Picture this: A bustling B School campus where budding talents are nurtured, and brilliant minds gather to script their success stories. Now, transpose this vibrant tapestry onto the digital realm of LinkedIn, where these institutions contest for attention to ultimate […]
Read More You want to be seen, heard, known, and of course, I obliged. In pixel’s dance, secrets lie,A sultry tease, to catch your eye,Scan the codes, unlock the doors,Subtle wit, a world explores. Ohkayy….so what has that to do with QR codes? Well come closer, let me whisper down the WAY I […]
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