Notes for Marketing and Management Learners


Nudge or Not to Nudge: The Thin Line Between Choice and Decision

Choices, Decisions, and the Puppetry of Behavioral Science. In the context of Nudge theory and behavioral science, the terms “decision” and “choice” are often used interchangeably, but they can have subtle distinctions depending on the perspective. To debunk the difference between the two- I will be presenting Generic and Specific […]

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