Marketing & Management Notes

19 posts

Why Behavioral Science? My Epic Love Saga

Disclaimer: This blog post is a work of fiction. Any resemblance to real persons, living or dead, is purely coincidental. “Why do you think you would be a good fit at ___________? You know that question everyone gets in job applications: Yeah, that one. Or in my case, “Why […]

Sep 2024 · Read more

Leveraging Handwriting for Enhanced Online Learning

Handwriting provokes higher brain activity than typewriting. https://doi.org/10.3389/fpsyg.2023.1219945 Objective: Leverage the cognitive benefits of handwriting as a commitment device to enhance engagement and retention in the Design Thinking course. Action Plan for Engaging Lea […]

Aug 2024 · Read more

‘I notice.. I wonder’- My Cold engagement swissknifes

Design Thinking is often hailed as a magical process that spits out innovative solutions. But the real magic lies in the very beginning: asking the right question. Socrates, the ancient Greek philosopher, famously used a method of inquiry known as the Socratic method. This involv […]

Aug 2024 · Read more

Goodbye to Numbers and Hello to a Visual Nudge

Weighing In On A New Scale: Could this be ‘The End' to the Number Obsession? I remember one evening when I indulged in a lavish dinner at Urban Tadka, savoring the rich flavors of North Indian cuisine. The aroma of butter naan fresh from the tandoor, the creamy, spicy panee […]

Aug 2024 · Read more

Behaviour Science Elixir (and Why You Should Care!)

BeSci is THE Answer to “Why People Do What They Do“ Have you ever signed up for a course on Coursera or EdX, duolingo brimming with enthusiasm, only to find yourself losing steam halfway through? You're not alone! Completing online courses (MOOCs) can be a challenge. […]

Jun 2024 · Read more

When Shit hits the fan- I buyed AC :)

The past month has been a real doozy. Let's just say I'm feeling more bruised than a banana that got picked last in gym class. Things haven't been sunshine and rainbows with Dad's health. Apparently, a stable environment is key, which is why I, the ultimate penny pincher (it's tr […]

Jun 2024 · Read more

User-Generated Content with IMPRZD: A Product Review

Imagine a platform that seamlessly converts user experiences into powerful social proof, attracting new customers and building your brand like never before. That's IMPRZD in a nutshell. I recently stumbled upon IMPRZD through SWAYAM, an online learning platform where I completed […]

Apr 2024 · Read more

Unveiling User Insights without Direct Questions

- A study of online learners' insights towards digital courses and their engagement and UX. Hi there! Thanks for taking the time to chat with us. We're really interested in making your online learning experience even better, and your insights are invaluable. Icebreaker: Transition […]

Nov 2023 · Read more

Revitalizing Brands: A Tale of Resilience and Reinvention

In the dynamic world of business, the ability to adapt and reinvent is paramount for a brand's survival. Companies often face the challenge of rejuvenating failed brands or revitalizing those that have lost their appeal. This article explores the strategies employed by both India […]

Nov 2023 · Read more

Email Marketing vs. Social Media: A Bet for the Ages!

In this corner, we have Social Media, the flashy contender with millions of followers and likes! And in the opposing corner, we have Email Marketing, the seasoned veteran with a track record dating back to 1971! If you had to choose between these two heavyweights for marketing yo […]

Jul 2023 · Read more

QR codes for Self Marketing….

You want to be seen, heard, known, and of course, I obliged. In pixel's dance, secrets lie,A sultry tease, to catch your eye,Scan the codes, unlock the doors,Subtle wit, a world explores. Ohkayy….so what has that to do with QR codes? Well come closer, let me whisper down the WAY […]

Jul 2023 · Read more